1st March, 2000
Vitasoy Celebrates 60th Birthday
by Giving Away Millions of Prizes
To celebrate its 60th birthday on 9th March, Vitasoy
International Holdings Ltd. announced the launch of
the "Vitasoy Super 60 Promotion" giving out
more than 2.6 million prizes to customers to thank them
for their loyal support over the years.
The special consumer promotion will run through March
and April and promises customers in Hong Kong and Macao
the instant excitement of winning prizes from the packs
that they have purchased. All they need to do is to
tear open the "Vitasoy 60th Anniversary" label
on the back of the promotion packs to get the special
winning coupon underneath the 60th anniversary label.
Among the 2.6 million prizes are the grand prizes which
include six tour packages for four people to the following
destinations: Australia, New Zealand, South Africa,
the U.S.A., Europe or the Mediterranean. Other great
prizes include Kodak DC 280 Zoom digital cameras, HK$600
Nike cash coupons and more than HK$6 million worth of
free 250ml VITA Lemon Tea or VITASOY Calci-Plus Hi-Calcium
Soya Milk.
The special promotion packs include the flagship beverages
of VITASOY Soya Bean Milk, VITASOY Malted Soya Bean
Milk, VITA Lemon Tea, VITA Chrysanthemum Tea, VITA Chocolate
Milk Beverage and the recently launched VITASOY Calci-Plus
Hi-Calcium Soya Bean Milk. Both the 250mL and 375mL
packs will be in the promotion.
"We've come a long way in 60 years growing from
a small, local soya bean milk drink supplier to become
an internationally recognized supplier of nutritious
beverages and food. We could not have made it without
the support of our customers and hence would like to
show our appreciation and make our customers happy.
What better way is there for Vitasoy to share the celebration
with our consumers," said Mr. Winston Lo, Executive
Chairman and Managing Director of Vitasoy International.
"In the years to come, Vitasoy will strive to continue
its long-standing tradition and commitment to produce
high quality beverages and food that provide soya bean
benefits to the Hong Kong people as well as customers
around the world," he added.
Customers who win free VITASOY Calci-Plus Hi-Calcium
Soya Bean Milk and VITA Lemon Tea can redeem them at
7-Eleven Convenience Stores and all retail outlets displaying
the special Vitasoy redemption sign.
Apart from leaflets, posters and other point-of-purchase
items, customers can find out more about the special
promotion from the Group's advertisement on television
and tram and in major newspapers and magazines; or visit
the Group's web site http://www.vitasoy.com or inquire
on its special hotlines (Hong Kong) (852) 2462 9668
and (Macau) (853) 572 133.
For further information please contact:
Ms. Stella Lung,
Public Relations Department,
Vitasoy International Holdings Ltd.
Tel: 2468 9644
e-mail:
pubrel@vitasoy.com
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