29th March,
2000
"Vitasoy Wants You Happy Peel
& Win" Promotion Keeps Giving Away Grand Prizes
The "Vitasoy Wants You Happy Peel & Win"
Promotion, which started on March 1, has been giving
away grand prizes. The promotion is to celebrate the
60th anniversary of Vitasoy International Holdings Ltd.
Ms. Wong Hoi-fai and Ms. Fok Yuen-foon won the grand
prizes of tour package for four people to Australia
and New Zealand respectively.
Ms. Wong Hoi-fai is a 13 year-old girl. She is big fan
of Vitasoy. In this promotion, she has already won Vitasoy
free drinks several times. This time, she thought it
was a free drink again and asked the tuck shop operator
to give her a Vitasoy drink. Yet, she was told that
she had won a grand prize. She shared the happiness
with her family.
According to Hoi-fai's father, they
planned to use the winning tour package to Australia
in coming Summer holidays.
Ms. Fok's family loves Vitasoy drinks very much. It
was her first purchase of 6-pack with the "Vitasoy
60th Anniversary" label. At first, she did not
believe she was so lucky. She put the coupon aside and
waited for a few days. With the encouragement from her
relatives, she called Vitasoy's Hotline and found that
it was true that she had won the tour package to New
Zealand. She was so excited and surprised.
There were also winners who won other great prizes such
as Kodak DC 280 Zoom digital cameras, HK$600 Nike cash
coupons and free 250mL VITA Lemon Tea or VITASOY Calci-Plus
Hi-Calcium Soya Milk.
"Vitasoy Wants You Happy Peel & Win" Promotion
will last for two months and give away more than 2.6
million prizes. Other grand prizes include tour packages
for four people to South Africa, the USA, Europe or
the Mediterranean. The promotion promises customers
in Hong Kong and Macao the instant excitement of winning
prizes from the packs they have purchased. All they
need to do is to tear open the "Vitasoy 60th Anniversary"
label on the back of the promotion packs to get the
special winning coupon underneath the 60th anniversary
label.
The special promotion packs include the flagship beverages
of VITASOY Soya Bean Milk, VITASOY Malted Soya Bean
Milk, VITA Lemon Tea, VITA Chrysanthemum Tea, VITA Chocolate
Milk Beverage and the recently launched VITASOY Calci-Plus
Hi-Calcium Soya Bean Milk. Both the 250mL and 375mL
packs will be in the promotion.
Customers who win free VITASOY Calci-Plus Hi-Calcium
Soya Bean Milk and VITA Lemon Tea can redeem them at
7-Eleven Convenience Stores and all retail outlets displaying
the special Vitasoy redemption sign.
Apart from leaflets, posters and other point-of-purchase
items, customers can find out more about the special
promotion from the Group's advertisement on television
and tram and in major newspapers and magazines; or visit
the Group's web site http://www.vitasoy.com or inquire
on its special hotlines (Hong Kong) (852) 2462 9668
and (Macau) (853) 572 133.
For further information please contact:
Ms. Stella Lung,
Public Relations Department,
Vitasoy International Holdings Ltd.
Tel: 2468 9644
e-mail:
pubrel@vitasoy.com
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