25th Aug., 2000

Calci-Plus Helps You Have a Healthy Body

"When you are healthy, your body is the last thing on your mind."

The newly launched Calci-Plus TV campaign has raised a few eyebrows. For the right reasons, of course.

Calci-Plus is a high Calcium low fat soya bean milk.

Can we look at ourselves and be satisfied not only with what we see, but also with what we don't see?

According to the commercial, when you're healthy, the answer is yes.

There is already a lot going on in people's minds: family, work, even how to make a quick buck.....

Unfortunately, for most of us, the only time we think our health is when we are going to lose it.

Having a healthy body is actually quite simple.

Drinking Calci-Plus may help you do that.

Calci-Plus is rich in calcium content. A pack of 250mL Calci-Plus can provide half the amount of Calcium an average adult needs each day. It is recommended that an average adult should have a daily calcium intake of 800 mg. Calcium helps strengthen bones and teeth.

Calci-Plus has only 1.2% fat which is much lower than normal dairy milk. It helps you maintain a fit and healthy body. It is lactose free and suitable for people who are allergic to lactose in dairy products. It is also cholesterol free.

It is made of high quality soya beans and contains isoflavones. According to medical reports, isoflavones can help lower the "bad" cholesterol level and prevent heart disease.

Having a healthy body means having one less thing on your mind, so you can concentrate on doing other things.

This applies to every one of all shapes and sizes, young or old, male or female.
Using a large cross section of the local population, the series of commercials shows ordinary folks going about their daily activities, engrossed in their own thoughts, clad only in their underwear.

They are all so healthy, they are not even conscious of their bodies at all.
For example, there is a commercial where a student is struggling with the answers during an examination.

There is one where a punter listening to his transistor radio outside the Jockey Club's betting office realizes that he is about to be rich.

In another commercial, a housewife is contemplating that evening's menu at the wet market.

The endline for the commercial then goes on to explain: "When you're healthy, your body is the last thing on your mind."

The truth is, most of us take our health for granted.

Put it this way, we have up to 60,000 thoughts fighting for our attention every day. How many of these are actually about our health?

In an ideal world, not one of them should have to be about your health.

Calci-Plus -- High Calcium Low Fat

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For further information, please contact:
Public Relations Department
Vitasoy International Holdings Ltd.
Tel: 2468 9644 or
E-mail :
pubrel@vitasoy.com