29th Sept.,
2000
Vitasoy Wins Hong Kong Top Advertising
Kam Fan Award
For the Second Consecutive Year
The popular VITASOY soya milk new
television commercials have impressed both consumers
and the advertising industry with its new light-hearted
and wholesome creative campaign.
In 1999, Vitasoy International Holdings
Ltd won the Kam Fan Award of the Hong Kong 4A's Creative
Awards for the VITA Lemon Tea Campaign and this year
has again won the Kam Fan Award and other major awards
with the VITASOY "Conversation", "Crying"
& "Dumb" Adverts:
- Best Overall Single/ Campaign Execution
of the YearKam Fan Award - VITASOY <Conversation>,
<Crying> and <Dumb>
- Best TV Campaign
Gold Award - VITASOY <Conversation>, <Crying>
and <Dumb>
- Best Single TV/ Cinema Commercial
Category: Alcoholic Beverage/ Non Alcoholic Beverage
Gold Award - VITASOY <Dumb>
Silver Award - VITASOY <Conversation> and <Crying>
- Crafts Awards - Broadcast
Category: Best Direction
Silver Award - VITASOY <Conversation>, <Crying>
and <Dumb>
This series of new VITASOY TV adverts brought
a younger, fresh & contemporary image for one of
the most loved soya drinks among the Hong Kong people.
The Vitasoy company in partnership with
Saatchi & Saatchi Advertising Ltd. is the first
company to ever win the prestigious top Kam Fan Award
for two years in a row, and this is particularly pleasing
as this year, the Vitasoy soya drink celebrates its
60th Anniversary.
Since the campaign was first shown
in May, the three commercials have regularly been voted
by consumers as some of the most memorable television
adverts shown this year. Also, it has successfully captured
the attention of young people by its tongue-in-cheek
approach, still conveying the wholesome character of
the brand as summed up in the jingle "Always good
for you VITASOY".
-- END --
For further information, please contact:
Public Relations Department
Vitasoy International Holdings Ltd.
Tel: 2468 9644 or
E-mail :
pubrel@vitasoy.com
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