17th Nov., 2000

A fun and healthy way to enjoy the taste of chocolate and the goodness of calcium-rich milk -- Q-Ban VITA Chocolate Milk Beverage

Baby bear, calf, and baby rabbit were walking to school one sunny day. Baby bear said he loved chocolate bars very much. Baby rabbit said her mummy told her she needed to drink lots of milk, because it would make baby rabbit’s teeth strong – and rabbits need good teeth to munch into carrots. Calf laughed – his mummy had already discovered the best way for him to enjoy both milk and chocolate.

"Chocolate milk! It’s really yummy!" exclaimed calf.

"It’s got all the taste of chocolate and all the goodness of milk – and more," calf continued. "My mummy says that VITA chocolate milk is made especially for smart kids like us because it contains extra calcium, so it will make our bones and teeth stronger, so we will grow up very healthy.

"What’s more – it’s called ‘Q-Ban’ …so we can enjoy it even more…ha ha ha !!"

Even though they learned a lot of new things at school that day, the little bear and rabbit remembered the name Q-Ban very easily. When they got home they both asked their mummies if they too could drink Q-Ban chocolate milk, because it was so good for them, as well as being tasty. "Of course you can," mummy bear and mummy rabbit said.

Vitasoy International Holdings Limited recently launched Q-Ban calcium-enriched VITA chocolate milk drink. It is an extension to the already popular VITA Chocolate Milk Drink. Each 125mL pack of Q-Ban contains 150mg of calcium, which is essential to the development of strong bones and teeth.

"Q-Ban" is designed especially to appeal to kids as well as young ladies. It comes in a 125mL paper-pack, decorated with cartoon animals, including a cow, a rabbit, and a bear. You will love it.

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For further information, please contact Public Relations Department,
Vitasoy International Holdings Ltd. on telephone: 2468 9644 or
e-mail:pubrel@vitasoy.com