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22nd Nov., 2000

Vitasoy nets healthy growth in interim profit
by market diversification and cost contro


Sales growth to sustain in second half

Hong Kong, November 22, 2000 — Leading manufacturer and distributor of non-carbonated beverages, Vitasoy International Holding Limited ("VIHL" or "the Group") (HK:0345) today announced a net profit attributable to shareholders of HK$66 million for the six months to September 30, 2000, up 20% from the same period last year (1999 interim: HK$55 million).

Turnover for the period was HK$1,004 million, rising by 3% (1999 interim: HK$979 million). Basic earnings per share were HK6.7 cents (1999 interim: HK5.6 cents per share adjusted for bonus issue in September 2000).

The Board of Directors has declared an interim dividend of HK2.8 cents per share (1999 interim: HK2.5 cents per share adjusted for bonus issue in September 2000).

The Group attributed the healthy mid-year results to a successful strategy of geographical diversification and expansion as well as effective cost containment.

At the results announcement today, Mr Winston Lo, VIHL Executive Chairman, said, "We have been able to further strengthen our brand recognition in markets like the US and Mainland China while effectively streamlining our operation to reduce our operating cost in Hong Kong. All these are important for ensuring a high profit margin."

Sales in Mainland China in the six-month period under review registered healthy growth whereas sales in the US market also saw stable improvement.

"Our strong distribution network in the more affluent Guangdong province has helped us achieve strong growth in sales despite a relatively weak non-alcoholic beverage market in the Mainland, and bottled Vitasoy and tea products have been especially popular," said Mr Lo.

In the US, demand for Vitasoy’s soymilk and tofu continued to be strong. NASOYA and AZUMAYA are now the leading brands of tofu in the US soyfood market on account of their high quality.

In addition to ethnic and health food stores, VIHL has also been making headway in penetrating mainstream supermarket chains in the US.

"We have been taking a pragmatic and discriminate approach in selecting our target supermarket chains in view of the high cost involved," said Mr Lo, "and this approach has been rewarding so far."

Back in Hong Kong, effective cost control has ensured an improved gross margin for VIHL. The commencement of a distilled water production line in early 2000 has helped sales and margin growth. Tuckshop sales also improved with the rise in the number of the Group’s school tuckshops. On the other hand, gross profit in Hong Kong improved over last year as a result of savings in raw material and packaging costs with increased sourcing in Mainland China.

Looking ahead, Mr Lo is confident of higher growth in the near term in view of improved economic climate in Hong Kong, rapid growth of the soyfood market in the US and effective promotion in the vast market of the Mainland.

"We are always on the look-out for effective ways to maximize the value of our business, particularly in North America and Mainland China," Mr Lo said.

He said the Group would continue the strategy of global diversification and expansion especially in markets of high growth potential such as Australia. "With the imminent establishment of a production base in Australia, we expect to see sales there to increase further, which will translate into meaningful contributions to the Company, both in terms of income and profit, in the long run."

Mr Lo emphasized, "At Vitasoy, our aim is obviously to ensure the highest possible return for our shareholders. Given the sound fundamentals, I am optimistic that the Group can maintain the profitability in the second half."

Vitasoy International Holdings Limited is one of the leading manufacturers and distributors of non-carbonated drinks with a base in Hong Kong. Founded in 1940 and with production facilities in Hong Kong, Mainland China and the United States, Vitasoy has successfully developed and launched more than 120 products in different forms and sizes that are consumed in over 25 markets throughout the world.


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For more information, please contact:
Stella Lung
Public Relations Manager
Vitasoy International Holdings Limited
Tel: 2468 9644 Fax: 2465 1008
e-mail:
pubrel@vitasoy.com

Debbie Chu / Carson Chan
Scotchbrook-BSMG Worldwide
Tel: 2877 3939 Fax: 2877 0818


 
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