2th Dec., 2000

"Always Good for You" -- The "heart warming" Hot VITASOY Soyamilk

There is nothing like a warm drink that drives away the winter chills and there is nothing like happy childhood memories that warm the heart. Hong Kong people can find both in the wholesome taste of the Hot VITASOY Soyamilk that has kept them company for many past winters promising warmth to both the body and the heart. This winter the "heart warming" soyamilk drink comes with a fresh new look.

For decades the VITASOY Soyamilk remains as the only soyamilk drink in the market that taste just as good and healthy hot or cold and VITASOY warms it up in winter too for its customers that they may enjoy the "always good for you" VITASOY Soyamilk.

To introduce the new look of Hot VITASOY soyamilk and also to make sure that more people know about the "warming" effect of the soyamilk, VITASOY has recently kicked off a new series of promotion campaign comprising a new TV commercial, advertisements on bus panels and other promotional materials such as posters.

The idea of the new TV commercial explaining the Cantonese term "the cold orange" and the best way to warm up was to take the wholesome image of the VITASOY brand. Instead of giving the others "the cold orange" – a cuddle of their face or neck with one’s "icy" cold hands – in exchange of a little bit of warmth, viewers are recommended to choose the enjoyable taste and experience of the Hot VITASOY Soyamilk.

The Hot VITASOY Soyamilk in its new bottle has now been widely available for sale in supermarkets, convenience stores and corner stores in Hong Kong.

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For more information, please contact:
Stella Lung
Public Relations Manager
Vitasoy International Holdings Limited
Tel: 2468 9644 Fax: 2465 1008
e-mail:pubrel@vitasoy.com