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23rd Mar., 2001

Vitaland Becomes First Recipient of Food Safety Certificate


Vitaland Services Limited announced today (23 March 2001) that the Company has become the first organization in Hong Kong to be officially accredited with the HACCP Certificate.


HACCP, or Hazard Analysis Critical Control Point, is an internationally recognized system with a prevention-based, proactive approach to food safety.


Good nutrition has been at the heart of Vitasoy International Holdings' philosophy ever since its establishment 61 years ago. In 1991, the group set up Vitaland Services Limited (or Vitaland) to provide friendly, effective, quality and convenient tuck shop services to Hong Kong schools.


Mr Fransis Kong, Managing Director of Vitasoy International Holdings Ltd, said: "Vitaland Services Limited is extremely pleased to become the first organization in Hong Kong to be officially awarded the HACCP Certificate. Vitaland is committed to providing high standards on food safety and hygiene."


Mr Kong praised all staff members at Vitaland for their efforts in securing HACCP Certification. "Management and front-line crew as well as back-office staff devoted a lot of time and effort to the process. But we will not rest on our laurels now we have achieved our aim. Vitaland recognizes that food hygiene, customer service as well as continuous improvement are equally important. Regular training for staff is arranged, and service commitment is emphasized all the time."


The award of HACCP certificate is in line with the thinking behind the recent government consultation paper on the Inspection and Categorization of Food Establishments. The paper emphasizes a tripartite approach to food safety and hygiene, involving government, trade and the consumer. HACCP, which underlines prevention rather than cure, is an important element of this approach.


HACCP is a science-based, systematic programme with emphasis on the control of critical points along the food chain, followed by continuous monitoring and corrections wherever appropriate. Its pro-active approach provides the greatest food safety assurance. At the same time, it enables regulatory agencies to rely less on end-product inspection and testing. As it is applicable to every stage of the food chain, all sectors of the community will be involved.


Vitaland Services Limited is a wholly owned subsidiary of Vitasoy International Holdings Ltd. It currently operates over 100 school tuck shops, serving more than 100,000 students and teachers. It was the first organization to break the traditional mould of school tuck shops, which were generally family-operated without comprehensive business management and endured lack of hygienic control and unstable service standards.


From business management, development, product sourcing, staff training and shop equipment to hygiene and product variety, Vitaland has established various systems and procedures to manage the shops effectively. Among these, food hygiene is especially important. Another example of the company's innovative thinking is that it was the first retail business to accept Octopus payment, and presently more than 60 Vitaland tuck shops have been equipped with Octopus terminals for efficient and convenient payment service.


At the heart of Vitaland's philosophy is that healthy eating habits should be developed as early as possible.


-- END --


For more information, please contact:
Stella Lung
Public Relations Manager
Vitasoy International Holdings Limited
Tel: 2468 9644 Fax: 2465 1008
e-mail:
pubrel@vitasoy.com

 
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