31th May.,
2001
A Commercial that helps you unwind?
Vibrant. Energetic. Unrelenting. Hong Kong is a pulsating
city that never lets up. Always on the move, always
busy, wouldn't you agree that the industrious Hong Kong
spirit needs a break every now and then?
Which is why VITA Green Tea came up with the advertising
theme, 'Helping Hong Kong People Unwind'. We can easily
give our bodies and minds a break whenever we want to.
Just by sipping on VITA Green Tea. After all, green
tea is a perfect drink for relieving stress.
In the chaotic office environment, who doesn't appreciate
the tea lady who eases the pressure, even for a moment,
by bringing everyone a cup of tea? She's the ubiquitous
symbol of the afternoon tea break. There's no better
spokesperson for VITA Green Tea's new commercial than
the tea lady.
Every time she shows up in the commercial, people loosen
up and put aside their stress. She encourages Hong Kong
to turn stressful circumstances into relaxing ones.
For example, in a traffic jam, she soothes everyone's
nerves by turning the cacophony of car horns into a
harmonious tune.
Passengers in a crowded elevator are offered hot towels
to relieve tension while the tea lady hangs from the
ceiling like a ninja.
And the office is turned into a beach with employees
in swimsuits working from deck chairs, with the tea
lady serving VITA Green Tea.
She reasons that it will take time to implement these
changes, but VITA Green Tea is available anytime anywhere.
From the creative concept to the presentation and the
choice of talents, the new TV commercial brings across
the theme of 'Helping Hong Kong People Unwind' in a
light-hearted way. It conveys a refreshing feeling appealing
not to just the eyes but also the heart for it portrays
what Hong Kong people do or go through everyday.
It's a reminder to us that life needn't always be so
tensed.
-- END --
For more information, please contact:
Stella Lung
Public Relations Manager
Vitasoy International Holdings Limited
Tel: 2468 9644 Fax: 2465 1008
e-mail:pubrel@vitasoy.com
|
