23rd July.,
2001
VITA GOR YIN HAI TV commercial demonstrates
the "irresible" power of a smile
It's hard to say "no" to a smile. You may
sometimes be amazed at what a smile from the heart can
do for you.
In our daily life, when someone smiles at you, you will,
more often than not, smile back. Never underestimate
the power of a smile. It is endearing, irresistible
and may even lead to surprising results.
When someone smiles and asks for a favor, it is always
difficult to say "no". By putting a smile
in just about any situation, you will be amazed at the
difference it can make.
It may reward you when you least expect it. Or even
get you out of the most awkward or unlikely situation.
Based on this simple basic human truth, one that everyone
can relate it, the VITA Gor Yin Hai packs are designed
with a happy and cheerful smile to bring out the character
of the product -- fun and happy, and that its refreshing
taste is irresistible.
The happy and cheerful smile is also the inspiration
for the new TV commercial. Featuring a viewer who arrived
late at the movie pleads with the control room to start
the movie all over again; a hairstylist who accidentally
shaved off an eyebrow of a customer asks the customer's
permission to shave the other eyebrow to make them "match";
and a young lady appeals to the pizza delivery boy to
help her with laundry... the commercial endeavors to
focus on humorous, totally unexpected scenarios to dramatize
the effect of a simple, genuine smile.
And just as a smile is definitely irresistible and the
spirit of trying admirable, each Gor Yin Hai product
has its own distinctive design -- lemon's fruity laugh,
lychee's smiling eyes, peach's quizzical look, apple's
big nose, and passionfruit's funny eyebrows... they
are all designed for people who like to have fun, to
make them smile.
"It's hard to say 'no' to a smile!" is the
tag line of the commercial, which aims to bring out
the amazing power of a smile while putting a smile on
the face of the viewers. It also echoes in an amusing
way the name Gor Yin Hai which (literally means the
fruity and refreshing series) is phonetically "it's
definitely..."
So go on and smile and see what you can get away with.
-- END --
For more information, please contact:
Stella Lung
Public Relations Manager
Vitasoy International Holdings Limited
Tel: 2468 9644 Fax: 2465 1008
e-mail:pubrel@vitasoy.com
|
