10th Apr., 2002

Pioneering VITA Fresh Green Tea Promises a Great Tea Drinking Experience for Consumers with Uncompromising Tastes

Life does not get any better when during a busy day, one can sit back and enjoy a sip of "fresh" green tea that soothes the body, relieves the pressure and enlivens the spirit.

To bring this great drinking experience of the "fresh" green tea to its customers, Vitasoy International has adopted a fresh approach and recently developed and launched its pioneering VITA Fresh Green Tea.

The first of its kind in the local market, VITA Fresh Green Tea, permeated with a subtle tint of the sweetness of honey, offers the consumers of the new generation an unmatched special tea drinking experience.

VITA Fresh Green Tea is brewed everyday and so requires chilled distribution to lock in the fresh taste. It comes in 500mL gable top cartons with a resealable screw cap. The gable top packaging is chosen as it can best preserve the freshness and delicate flavor of the best quality green tea used in the product by Vitasoy.
With an eye-catching and pleasing grass green background studded with the juicy green tea leaves encircled by little buzzing honey bees, the attractive design of the gable top carton not only instills the feeling of tranquility but also highlights the unique taste of green tea.

The new VITA Fresh Green Tea fits the requirements of consumers who are health and quality conscious as green tea is known for its rich supply of Vitamin C and B complex. Some research showed that green tea can also help lower the level of "bad" cholesterol in the body and because the catechins found in green tea are recognized antioxidants, they can help rejuvenate the body and enhance its immunity.

This unique great tasting fresh green tea drink is now available in convenience stores and supermarkets.

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For more information, please contact:
Stella Lung
Public Relations Manager
Vitasoy International Holdings Limited
Tel: 2468 9644 Fax: 2465 1008
e-mail:pubrel@vitasoy.com