22nd Apr.,
2002
VITA Fresh Green Tea TV Commercial
Portrays
the Great Experience of "Freshness" Beyond
Words
(April 22, 2002) To complement
the launch of VITA Fresh Green Tea - the first of its
kind green tea drink in Hong Kong, Vitasoy International
Holdings Ltd will commence a new and heavy TV campaign
of the product on April 22 in the TV stations of Jade,
Pearl and Cable with a 30 second TV commercial.
Vitasoy International has adopted a brand
new approach and brings into the Hong Kong market the
new VITA Fresh Green Tea which offers the taste, for
lack of better description, well, simply fresher, with
an uncompromising taste. It is the great new drinking
experience of green tea. The theme of the new TV commercial
features the "experience of freshness" of
VITA Fresh Green Tea that is totally beyond words.
Sometimes, words just cannot begin to describe
certain feelings. This is exactly how one would feel
after tasting the new VITA Fresh Green Tea.
Some people think it’s the feeling you get from
standing on a yacht with fresh sea breeze on your
face.
Others think it’s the feeling you
get from an early morning shower.
And some people think it’s the
feeling you get from a freshly-made bed.
Or, it may feel like all of the above
or even much more.
The feeling that one may have towards VITA Fresh Green
Tea varies from person to person. The TV commercial
portrays its great new drinking experience in a stylish,
elegant tone and manner to deliver the imagery of VITA
Fresh Green Tea – it will take one away from the
hassle and bustle of every day life and stressful work,
and into a moment of relaxation and leisure.
"Fresh" always means different things to different
people. Rationally, we all know that fresh equates to
better quality, more healthy, natural, good for you…etc,
etc. And instinctively, we know that the fresher something,
the better it is.
Because everyone interprets "fresh"
in one manner or another, the feeling you get from VITA
Fresh Green Tea is just indescribable.
We can’t describe it. You have to try it.
VITA Fresh Green Tea.
-- END -
For more information, please contact:
Stella Lung
Public Relations Manager
Vitasoy International Holdings Limited
Tel: 2468 9644 Fax: 2465 1008
e-mail:pubrel@vitasoy.com
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