23rd Sept.,
2002
VITA Cha T Din – Refreshing!
CHAAA…... Refreshing! Want to cool down under
the harassing sun? “VITA Cha T Din” is definitely
something you can’t miss!
But, what is “Cha T Din”?
“VITA Cha T Din” is the latest iced tea
drink series launched by Vitasoy International Holdings
Limited.
“Cha T Din” (“Cha” is “Tea”
in Chinese, while “T Din” stands for “dictionary”)
sounds cute and catchy, easily reminding one of the
Tea Dictionary or the Tea Connoisseur. To complement
the launch of VITA Cha T Din, Vitasoy has commenced
an array of promotional activities including a TV commercial
campaign starting simultaneously this September on TVB
Jade and Cable TV.
The TV commercial was created around the name of the
product, playing on phonetics and a Chinese TV educational
programme “A Word A Day”, hosted however
by an adorable Chow Chow and a lovely Hamster. The “lesson”
they teach is whether one wants to “cool down”
or “quench thirst” (thirst in Cantonese
sounds like “hot” in English), or to “chase
away the mouse” or “the summer heat”
(“mouse” and “summer heat” share
the same sound in Cantonese), after he takes a sip of
VITA Cha T Din, everything’s gonna be Refreshing!
The light-hearted and humor-ridden presentation mirrors
the consistent creative spirit of the VITA brand.
The two “stars” of the commercial –
the Chow Chow and the Hamster – are actually both
custom-built animal puppet robots. Special attention
was given to their facial features and expression when
they were made to ensure they would appear cute and
delightful, that one look at their lovable faces would
win the heart of the audience. The sight of them drinking
up their VITA Cha T Din and enjoying it so much, the
audience would feel and agree that VITA Cha T Din is
the “most refreshing” there could be.
The VITA Cha T Din series in 500mL plastic bottle come
in two flavors – iced tea with lemon flavor and
iced green tea with a tint of honey. With the pure taste
of fine tea and the right sweetness, they not only quench
thirst and refresh the spirit, but also present consumers
with new choices for their pleasure.
VITA Cha T Din – Simply Refreshing!
-- END -
For more information, please contact:
Stella Lung
Public Relations Manager
Vitasoy International Holdings Limited
Tel: 2468 9644 Fax: 2465 1008
e-mail:pubrel@vitasoy.com
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