26th Apr, 2005

VITA Juice Won Gold Award in Reader's Digest SuperBrands 2005

VITA Juice Drinks, which includes the popular VITA GOR YIN HAI, have won the Gold Award in the Juice category of Reader's Digest Hong Kong SuperBrands 2005.

Reader's Digest Superbrands, which are voted purely by consumers across 6 key Asian countries including Hong Kong, Singapore, Taiwan and Malaysia. The brands are rated both qualitatively and quantitatively, and only the very top few who have performed outstandingly in its category have been named Reader's Digest SuperBrands.

Since its launch in 1976, VITA Juice Drinks have been well received by consumers across the region and continues to bring new excitements with its many new flavours. Over the years, we have continuously expanded our investments in product innovation and today, VITA Juice Drinks carry 8 flavours including Orange, Mango, Guava, Blackcurrant, Apple, Pineapple & Orange, Lychee and Sugar Cane. To further enhance the quality of life for our customers, most flavours are enriched with Vitamin C that brings a healthy and delicious touch of fruit juice.

VITA GOR YIN HAI, a product range under VITA Drinks, is more than just thirst-quenching and flavourful drinks; it is a brand that embraces youngsters' hearts with its vibrant, young and happy packaging. VITA GOR YIN HAI Icy Shake - a newly launched range - has also captured the hearts of consumers with its icy sensation blended with the taste of fruit tea.

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For further information, please contact:
Public Relations Department
Vitasoy International Holdings Limited
Tel: 2468 9644
E-mail:pubrel@vitasoy.com