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4th Jul, 2005
VITA SUPERICY Lemon Tea Brings the Summer's Longest-lasting Icy Sensations
SUPER! ICY! An unprecedented refreshing sensation!
With VITA SUPERICY Lemon Tea, your cool-o-meter will go off the scale this summer! Hong Kong's best selling ready-to-drink tea -- VITA Lemon Tea is expanding its family, and has now introduced its coolest new member - VITA SUPERICY Lemon Tea.
VITA SUPERICY retains the unique accent of lemon and red tea from the original VITA Lemon Tea, but with a new recipe to rejuvenate a sense of freshness, making it the perfect tea drink for the young, sporting generation. The brand new VITA SUPERICY Lemon Tea is formulated to infuse a surge of coolness in both body and soul.
The vivid image on the package, a bright lemon dressed with three leaves and showered by blocks of exploding ice, shows what VITA SUPERICY is all about -- increasing iciness with every sip. VITA SUPERICY Lemon Tea comes in 500ml PET bottles, 350g cans, and 250ml UHT packs, in order to create the right size for every social occasion.
To spread the news about the advent of SUPERICY, publicity on TV, billboards and in magazines has been scheduled throughout Hong Kong.
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For further information, please contact:
Vitasoy International Holdings Ltd Public Relations Department
Tel: 2468 9644 Fax: 2465 1008
E-mail:pubrel@vitasoy.com
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