21th Jul, 2005

New VITA SUPERICY Lemon Tea TV Commercial
Projecting Energetic, Icy Image

(July 21, 2005) Under the scorching summer sun, it's difficult to bear the heat and enjoy any outdoor activities. But with a bottle of VITA SUPERICY Lemon Tea, you can feel the real icy sensation in this hot summer.

VITA SUPERICY Lemon Tea's newly launched TV commercial features two specially selected "SUPERICY " girls to illustrate the feeling of continuous icy sensation offered by VITA SUPERICY Lemon Tea. Employing the latest computer-generated special effects to produce onscreen icy explosion effect, the TV commercial is designed to create an exciting and sensational visual impact on the viewing audience.

The VITA SUPERICY Lemon Tea TV commercial is staged on a hot beach in summertime. A few teenagers start drinking VITA SUPERICY Lemon Tea, and the "SUPERICY " girls, dressed in smart white furry vests and hats, are summoned to the scene. Chanting "SUPERICY !", the appearance of "SUPERICY " girls together with special icy explosion effect bring out the key message of a continuous and long lasting feeling of coolness for the teens. The vibrant performance of the teenagers and the visual impact of the computer graphics are designed to create new, exciting feeling for the TV audience.

Launched in end-June, VITA SUPERICY Lemon Tea offers long-lasting Icy sensation, together with the unique and memorable Vita Lemon Tea taste on a lighter and refreshing profile. Available in full range of packaging formats, it targets young, outgoing and active consumers. The VITA SUPERICY Lemon Tea is the choice as one of iciest and trendiest drinks this summer.

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For further information, please contact:
Vitasoy International Holdings Ltd
Public Relations Department
Tel: 2468 9644
Fax: 2465 1008
E-mail:pubrel@vitasoy.com