VITASOY International Holdings Ltd.



	29th Aug, 2005 VITA TSING SUM ZHAN and the Moment of Revitalisation It's not easy to enjoy tranquility in our hectic daily schedule.To find the almness that comes from a clear mind, we need the blessing of VITA TSING SUM ZHAN. Since its launch last year, VITA TSING SUM ZHAN has been well received by the public for its mind-clearing taste. In addition to the three original flavours -- Sugarcane Imperatae, Mandarin Lemon and Ginseng Honey, Vitasoy International created a new flavour, Grapefruit Lemon, this year. Each VITA TSING SUM ZHAN flavour is light in taste and delicate, taking you to a mental haven for a moment of serenity. To express the "Moment of Revitalisation" theme, a new series of TV commercials for VITA TSING SUM ZHAN have been aired showing various natural scenes and creating a soothing ambience to refresh our fatigued urban dwellers. The commercials are screened in a cinematic fashion, sandwiched between two black horizontal margins on the screen. Their uniqueness comes into play when the objects in the commercials, including falling leaves and rising smoke, physically traverse the black margins, representing the emancipating sensation that the Mandarin Lemon and Sugarcane Imperatae flavours offer. Together with the VITA TSING SUM ZHAN TV commercials, Vitasoy International will begin other forms of publicity, including outdoor billboards and advertisement in magazines. Furthermore, Vitasoy will transform an ordinary bus stop into a "VITA TSING SUM ZHAN shelter", with a glass rooftop, plants in the surrounding area and delicate furniture, providing pedestrians with a pleasant place to relax. After the launching of 250mL UHT last year, VITA TSING SUM ZHAN recently launched other new products, Grapefruit Lemon 500mL PET and Mandarin Lemon 500mL to satisfy the demand for out-of-home consumption. VITA TSING SUM ZHAN - Moment of Revitalisation - End - For further information, please contact: Public Relations Department Vitasoy International Holdings Ltd Tel: 2468 9644 Fax: 2465 1008 E-mail:pubrel@vitasoy.com