10th Oct, 2008

CALCI-PLUS Joining Hands with Hong Kong Breast Cancer Foundation
In International Month for Breast Health

October brings along the international month for breast health, a movement aiming to heighten the public awareness of breast cancer and breast health. Valuing and promoting health by adding various healthy ingredients to a diverse portfolio of soya drinks, CALCI-PLUS is pleased to join hands with Hong Kong Breast Cancer Foundation (HKBCF) in launching the special edition of CALCI-PLUS in the meaningful month.

Supporting the international month of breast health, a limited special edition of CALCI-PLUS is going to hit the market in October, promoting the message of breast cancer prevention. Echoing the colour of the pink ribbon, the emblem of the movement, the CALCI-PLUS Soya Collagen, containing essential nutrients for healthy skin and featuring a pink package, is chosen to be the representative product. Information on breast cancer and breast health will also be enclosed in the pack of six, spreading the message and raising the public awareness directly and effectively. On the other hand, consumers who want to know more about breast cancer prevention can mail to HKBCF according to the instructions on the leaflet and get a CD-ROM on breast health for free.

In addition to the special edition, CALCI-PLUS, your professional health partner, also sponsors the Breast Cancer Awareness Walkathon 2008 to be held by HKBCF at the Peak on 26 October, contributing towards the breast cancer education and support, and promoting the message of "early detection saves lives".

CALCI-PLUS is a calcium-rich soya drink with no cholesterol and lactose, and low fat and sugar contents. Adding a wide range of healthy ingredients, CALCI-PLUS meets various health needs and has been the favourite healthy drink of the ladies. The special edition of CALCI-PLUS Soya Collagen is rich in collagen that resumes the collagen level in the body and maintains healthy skin. With the refreshing vanilla flavour, it is the best choice for people who care about their health. CALCI-PLUS's Soya Calcium, Soya Oat and Soya Fibre, which contain Vitamin D, oat and water-soluble fibre respectively, also strengthen bone, heart and intestine.

Founded in March 2005, HKBCF is the first non-profit-making registered charity dedicated to breast cancer in Hong Kong . Its missions are raising public awareness of breast cancer and the importance of early detection, providing support to breast cancer patients on their road to recovery, and supporting research and advocating for better breast cancer care in Hong Kong .

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(Photos 1 & 2)

Photos 1 & 2: Supporting the international month for breast awareness in October, CALCI-PLUS and HKBCF launch the special edition of CALCI-PLUS soya drink to raise the ladies' awareness of breast cancer prevention.

(Photo 3)

Photo 3: Enclosing information on breast cancer prevention and breast health in the pack of six, CALCI-PLUS hopes to spread the message in a more direct and effective way so as to draw the public attention to breast cancer prevention.